We follow Coty's mating of star power to the marketing of perfume, watching Sex and the City's Parker heading a hugely expensive campaign to launch a scent into the overcrowded celebrity market. Now, writing with wit and elegance, he juxtaposes the stories of the perfumes - one created by a Frenchman in Paris for an exclusive luxury-goods house, the other made in New York by actress Sarah Jessica Parker and Coty, Inc., a giant international corporation.
But Chandler Burr, the New York Times perfume critic, spent a year behind the scenes observing the creation of two major fragrances. No journalist has ever been allowed into the ultrasecretive, highly pressured process of originating a perfume. From the New York Times perfume critic, a stylish, fascinating, unprecedented insider's view of the global perfume industry, told through two creators working on two very different scents.
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